Lordco Auto Parts Brings the Heat on Flaunt Your Flannel Night with the Abbotsford Canucks
Lordco Auto Parts was proud to take part in another Flaunt Your Flannel night with the Abbotsford Canucks on Saturday, January 10, at Rogers Forum (formerly the Abbotsford Entertainment Centre), combining an exciting game on the ice with a fan-focused activation that highlighted Lordco’s ongoing commitment to the local hockey community.
The Abbotsford Canucks welcomed the Calgary Wranglers and skated to a hard-fought 4–3 shootout victory in front of a lively home crowd. Abbotsford jumped out to an early lead with Jonathan Lekkerimäki scoring just 18 seconds into the game. Both teams traded goals throughout regulation, forcing the game into overtime. After neither side could find a winner in the extra period, the game was decided in a shootout, where the Canucks battled to the very end to secure the win and give fans plenty to cheer about on Flaunt Your Flannel night.
Off the ice, Lordco brought the energy with an interactive fan activation designed to engage all ages. Fans lined up to test their skills at the shooter tutor, taking their best shots while soaking in the game-day atmosphere. Lordco's event team was on-site, handing out co-branded Watson winter gloves along with additional giveaways.
Fans were also encouraged to enter a contest for a signed Sawyer Mynio jersey, continuing a tradition of standout prizes. Last season, Lordco gave away a signed, game-worn Elias Pettersson jersey—a memorable moment, especially as Pettersson has since gone on to play full-time with the Vancouver Canucks.
“Flaunt Your Flannel Night is all about celebrating our community and creating memorable experiences for fans,” said Daniel Le Page, Marketing Manager at Lordco Auto Parts. “Partnering with the Abbotsford Canucks allows us to connect directly with local families and hockey fans in a fun, engaging environment.”
Lordco’s involvement with the Abbotsford Canucks is part of a broader partnership with Canucks Sports & Entertainment (CSE). Beyond game-night activations, Lordco also supports initiatives such as the Canucks for Kids Fund, the Vancouver Canucks Minor Hockey Contest and the Jake Milford Golf Tournament, reinforcing a shared commitment to grassroots hockey and community engagement.
With another successful Flaunt Your Flannel Night in the books, Lordco is already looking ahead to next year’s game. Learn more about our not-for-profit and corporate partners.