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True Grit
True Grit
Lordco Life

True Grit

2025 May 1st
Patrick Mendes

Some classic car owners can handle a little dirt on shiny paint. Some cannot. Rob quickly revealed which side of the fence he was sitting on. He was more than accommodating when approached with a last-minute add-on photo shoot location on a hardpan road littered with small stones.

1971 Oldsmobile 442 W-30

Photos by Carson Montague

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But then Rob waited 25 years to get a chance at restoring his 1971 Oldsmobile 442 W-30. He had a quarter-century's worth of practice in patience and perseverance.      

1971 Oldsmobile 442 W-30

When Rob was ready to begin restoring the Olds, he was sure of two things: He would return it to its original colour, and the car would be much more than a garage queen. He would drive the iconic muscle car every chance he got. This kind of grit is hard to capture in photos, but the intersection of twilight and a chance discovery of a groomed gravel road created the ideal moody atmosphere.    

1971 Oldsmobile 442 W-30

The setting sun bounces scattered light across the vibrant metallic paint, highlighting the functional air scoops of the air-induction hood—an original W-30 component—and distinctive rear quarter panels. The road fades into the backdrop, letting the 442 take charge. It knows its role in this shoot. 

1971 Oldsmobile 442 W-30

The vehicle's shiny W-30 badging refers to the Olds' performance legacy.

1971 Oldsmobile 442 W-30

The low rumbles of the engine escape the all-original chassis, filling the air with sounds from an automotive era obsessed with building the most powerful muscle cars.       
 

1971 Oldsmobile 442 W-30

It is easy to understand Rob's deep attachment to the Olds. He dreamed of what it could be for a long time and made that dream come true.

1971 Oldsmobile 442 W-30

He's at ease, enjoying the drive, the dirt, and any adventure that comes his way.  

1971 Oldsmobile 442 W-30

Whether driving a classic muscle car like Rob's Oldsmobile or cruising the road in an RV, Lordco Auto Parts has everything you need to keep your adventure going—because every journey deserves the best gear.

If you are travelling the road to adventure in an RV, remember to visit a nearby Lordco Auto Parts to gather items needed for safe travel—from freshwater hoses and filters to leveling accessorieslocks, and gas detectors. If you are lucky enough to own a '71 Oldsmobile 442, we have parts for you, too.

1971 Oldsmobile 442 W-30

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